The Outside Aesthetic – Michelob ULTRA’s 2014 Spot

Everyone seems to be using the “go outside” slash “back to nature” aesthetic to promote their products. The latest is Michelob Ultra’s 2014 TV spot in which young, hot men and women are skiing, campfire side, mountain trekking and other various and sundry outdoor activities with Michelob in hand of course. 

Not complaining though. I’m all about the millenials return to nature. 

– A