SEVEN – So Yeah, I’m Writing A Book

So yeah. I’m writing a book (and officially launching this site in February 2014 but I digress). The name of the book is Seven. It’s my baby. The genre is fiction. Novel idea for a writer to write a book, right? 

After my 9 – 5 it squeezes all of the energy out of the right side of my brain, borrows some from the left, uses and abuses my fingers tips, strains my eyes, nips at my soul. Yeah I’m dramatic. But so is this book. Thought I’d share the preface with you. Don’t ask for anymore, until I’m done, maybe. Excuse any typos. This sh*t isn’t copy edited. 

Hit “Read More” for the preface.

– A

View Post

The Outside Aesthetic – Michelob ULTRA’s 2014 Spot

Everyone seems to be using the “go outside” slash “back to nature” aesthetic to promote their products. The latest is Michelob Ultra’s 2014 TV spot in which young, hot men and women are skiing, campfire side, mountain trekking and other various and sundry outdoor activities with Michelob in hand of course.  Not complaining though. I’m all about the millenials return to nature.  – A

View Post

The Mountains Are Calling.

Super dope visuals for The North Face’s “The Mountains Are Calling,” commercial, featuring a quote from one of my favorite nature enthused philosophers, John Muir. Gimme :30 seconds and watch. #NeverStopExploring.

View Post

Snobby, Cold, Bougie. Heard It All Before.

We live in a world where a woman must be independent, yet appear needy. Strong, yet compliant. Sexy with a six-pack, yet work a 9 -10p. We are conditioned to accept these anomalies; not necessarily because we’re in competition with each other, but because these check lists of characteristics are important to attract the opposite sex. They’re important so that we don’t seem bitter or bitchy. Honest moment. The general consensus about me – unless someone has read my writing or knows me personally – is that I am cold, stuck-up and bougie. Of course this is the opinion of…

View Post

The Muse Matters, Erykah Badu for Givenchy

Yaaas. I am all the way here for this merge of cultural whimsy. It’s about time that Erykah Badu is some fashion designer’s muse. Ricardo Ticsi has chosen the singer who arguably popularized neo-soul as the face of his 2014 campaign.  “Tisci had known Badu slightly but had never worked with her. Still, he said, he’d had her image in the back of his mind when he was designing the Spring 2014 collection, a mash-up of African and Japanese influences. “She’s one of the most stylish women I’ve met in my life,” he said. “She’s got such a good sense…

View Post