Louis Vuitton Heads to South Africa

See? I told you fashion houses are following the trend of merging their spring campaigns with nature and wildlife. The latest to do so is French fashion house Louis Vuitton. The newly released images of their S/S ’14 resort and ready wear collection were shot by photographer Peter Lindbergh, and star Karen Elson and Edie Campbell.

The real star of course was the bucolic landscape of South Africa and the cheetah and giraffe that were used for the shots. I guess they “make” these photographs look Africa-esque. I hope you read my sarcasm in that sentence. The campaign, titled “Spirit of Travel” is actually a nod to Vuitton’s collaboration with legendary photographer Jean Larivière. Larivière began shooting for Louis Vuitton in 1978, adding their logo to bucolic landscapes from Greenland to Yemen, Thailand to Nepal. 

Jean Lariviére for Louis Vuitton
Jean Lariviére for Louis Vuitton

Check out this dope history of the fashion house on Voguepedia. It would have been dope if they added some diversity in these shots. NOT because she’s African in ethnicity, but Lupita Nyong’o would have done these photos JUSTICE honey. 

The photos are dope nonetheless. Check them out above!

– Angel